Tastemade, the food and lifestyle streaming service with 300 million viewers, has announced its latest long-form linear series, The Un-Adventurers.
Bowing on June 3 across Tastemade’s smart TV streaming distribution network, the show — which feels like a particularly a propos escape amid quarantine — will follow four Americans who have never left their home states to embark on cross-country road trips. Each participant was nominated by friends or family for the show, and will be tasked with facing the unique challenges that has made travel unachievable.
With air travel travel temporarily stifled due to the coronavirus pandemic, Tastemade notes that one in three Americans is planning a road trip this summer. The Un-Adventures is hosted by Emmy nominee Sal Masekela, sponsored by Hyundai, and developed in collaboration Hyundai’s ad and media agencies, Innocean USA and Canvas Worldwide. (Tastemade and Hyundai formerly partnered for three seasons of a series titled The Grill Iron).
In each episode, Masekela will join guests in a Hyundai SUV. The first episode will follow a single mom from Georgia who voyages to Florida to dip her feet into the ocean for the first time, while the second episode will follow a devoted dad and aspiring stand-up comedian who braves the prospect of a performance in a new state.The latter two episodes have yet to be shot due to the pandemic, but are slated to enter production as soon as conditions have been deemed safe, Tastemde says.
“During this unprecedented time, the Tastemade audience is looking for unique ways to stay engaged, and The Un-Adventurers offers viewers the chance to virtually transport to various cities nationwide while establishing an emotional connection with our featured individuals,” Jeff Imberman, the company’s head of sales and brand partnerships, said in a statement.
In addition to Tastemade’s social channels, content also lives on YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, The Roku Channel, Comcast Xfinity X1, and more.
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