YouTube

YouTube To Host Charity Tribute Concert In Nashville To Fete Its Johnny Cash Doc

To celebrate its forthcoming documentary, The Gift: The Journey of Johnny Cash — chronicling the life and times of the iconic country music star — YouTube is hosting a Cash Fest charity concert in Nashville on Nov. 10, the day before the film bows.

Cash Fest will celebrate Cash’s musical accomplishments in a revue-style show where top artists will be covering his greatest hits. The initial slate of participants included Little Big Town, Perry and Etty Farrell, Matt Shultz of Cage The Elephant, Elle King, Midland, Judah & The Lion, Cam, Grace Potter, John Oates, Drew and Ellie Holcomb, Devin Dawson, and Lucie Silvas.

Now, YouTube has added Morgan Wallen, Kari Jobe and Cody Carnes, Brandon Lancaster of LANCO, The Lone Bellow, Hardy, and Kassi Ashton to the roster. In addition to the all-star lineup performing, the event will also feature a sneak peek at the documentary.

Subscribe for daily Tubefilter Top Stories

Subscribe

Cash Fest, kicking off at 9 pm ET at the War Memorial Auditorium, is being hosted in conjunction with The Johnny Cash Trust and The Best Fest, a renowned producer of charity concerts. Tickets, starting at $41.50, are available here, and all net proceeds will benefit MusiCares — which helps musicians with critical financial assistance in times of need.

You can check out the trailer for The Gift right here:

Share
Published by
Geoff Weiss

Recent Posts

TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.

In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As…

4 hours ago

WME’s new Creator Labs team is launching YouTube channels for celebrities (and helping them monetize)

Update, Oct. 6: This story has been updated to more accurately reflect the relationship between…

3 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

3 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

3 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

4 days ago