BuzzFeed Launches Inaugural Creator Program For Its Travel Brand ‘Bring Me!’

BuzzFeed‘s travel brand Bring Me! has launched an inaugural creators program as it expands into original series and other new content formats — including longer-form shows and branded integrations — across YouTube, Facebook, and Instagram.

The class of five creators will develop and star in the content for Bring Me!, beginning with American pro BMX athlete and filmmaker Nigel Sylvester (pictured above). Sylestor’s ongoing GO adventure travel series (see below), which he produces and stars in, gives viewers a first-hand POV of his globe-trotting expeditions.

Sylvester will be joined in the program by DevourPower — a seven-year-old Instagram account about food and travel run by New York City-based couple Greg and Rebecca Remmmey — as well as two homegrown Bring Me! team members. Jasmine Pak is a host on Bring Me!’s most popular show to date, Giant Food Time — which showcases gigantic recreations of participants’ favorite foods — while Lizz Warner has long been a contributor to BuzzFeed and was one of Bring Me!’s first-ever producers.

The group falls within BuzzFeed’s Creators Program, an initiative that provides access to the company’s most influential video producers, writers, editors, directors, and personalities to help co-create content and branded campaigns. Bring Me! counts 3 billion video views to date, and averages 4 million views per video. It is watched by viewers in 189 countries around the globe, BuzzFeed says.

“Bring Me! has revolutionized travel content consumption by listening to our audiences’ desire to experience new things and travel to unique destinations,” Rich Reid, BuzzFeed’s VP of global content and the general manager of Bring Me!, said in a statement. “With those key insights, we’ve evolved Bring Me!’s content to actually help our audience make plans and take action. As the next step in Bring Me!’s evolution, we’re excited to bring on five amazing creators and wanderlusters to help our audience uncover new experiences and provide brands with new opportunities to work with Bring Me!”