The Dodo, Group Nine Media’s digital brand dedicated to all things animals, has officially made its previously-announced foray into the kids’ content realm.
Dodo Kids premiered three new series on its brand new YouTube channel today: Best Animal Friends is an animated show telling the stories of two rescue animals that have become unlikely buddies; Rescued!, hosted by seven-year-old Roman McConn, is a live-action series recounting inspirational rescue stories; and Dodo Sing Dodo Dance will comprise music videos starring popular Dodo animals.
Dodo Kids’ launch sponsor is Paramount Pictures and its new film Dora and the Lost City of Gold. Together, the two companies will launch a two-part, custom video series dubbed Adventure Pals, showcasing kid-animal duos with special connections. Dodo Kids will also create versions of Adventure Pals for Facebook, Twitter, and its owned-and-operated platforms targeting parents, as well as a Spanish-language version for its El Dodo hub.
Paramount will also run custom pre-rolls across The Dodo’s myriad properties starring influencer and Dora actress Isabela Moner that were produced by Group Nine’s in-house creative agency, Brandshop.
“The Dodo is consistently ranked as the most-engaged with media brand in the world because of the emotional, entertaining, and positive stories that we tell to audiences across mobile and linear platforms,” Dodo founder and chief creative officer Izzie Lerer said in a statement. “The launch of our kids’ brand is a logical next step in our brand’s journey, and we are confident these shows will resonate with young children and their parents, as well as with advertisers.”
You can check out Dodo Kids’ most-viewed video to date, an episode of Best Animal Friends featuring Buckley the cow and Ralphy the goat, below: