Pocket.watch is continuing its astronomic ascent with the appointment of its first-ever chief marketing officer.
The digital studio, which works with YouTube’s top children’s creators to create multi-faceted entertainment brands, has tapped marketing and tech vet Kerry Tucker to drive its marketing and communications strategies. Tucker will be in charge of both the Pocket.watch brand itself, as well as the full-fledged content and product brands that it has launched alongside creators like Ryan ToysReview and HobbyKidsTV — dubbed Ryan’s World and HobbyKids Adventures, respectively.
In addition to spearheading the promotion of Ryan’s Mystery Playdate, the seven-year-old’s Nickelodeon series, Tucker will work hand in hand with Pocket.watch’s distribution and retail partners, including Nickelodeon, Amazon, Target, and Walmart. (Its creators operate expansive merch operations in countless categories and countries across the globe).
Prior to joining pocket.watch, Tucker served as the CEO of Hello Sunshine, Reese Witherspoon‘s media and production company; EVP of marketing for Victoria’s Secret; SVP of marketing, media, and merchandising at Martha Stewart Living Omnimedia; and VP of business development at CBS.
“Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups,” Pocket.watch founder and CEO Chris Williams said in a statement. “Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”