Officially Pinned Pacts With Smosh’s Noah Grossman On Charitable Pin Launch

Officially Pinned, the Fine Brothers Entertainment-owned merch upstart that creates collectible enamel pics in collaboration with top YouTube stars, has announced its latest partner.

The company has teamed with Smosh cast member Noah Grossman on a pin fashioned after an avocado tree. Priced at $12, the pin features an avocado sliced in half with a tree growing out of its pit. The item also has a charitable component: $2 from every pin sold will go directly to Water.org — an international nonprofit that seeks to provide access to safe water and sanitation through affordable financing.

Officially Pinned, which was founded by digital vet Max Benator and Brooklyn-based artist Andrew Shuta, creates its own proprietary pins and also collaborates with top digital stars, including the aforementioned Fine Brothers, Shane Dawson, Sofie Dossi, Trisha Paytas, and Andrea Russett. The company has also launched a number of charitable pins — to benefit horse therapy nonprofit Equi-librium alongside Bunny ‘Graveyard Girl’ Meyer, for instance, as well as to benefit anti-sexual violence organization RAINN in collaboration with sexual assault survivor advocate Caelynn Miller-Keyes.

Grossman was added to the recurring cast of Smosh in March 2015. In addition to his appearances on the digital troupe, the 22-year-old has also appeared in the TV series Boys Are Stupid, Girls Are Mean and Part Timers. Grossman also vends merch under the Sixth Digit moniker.