Officially Pinned Pacts With Smosh’s Noah Grossman On Charitable Pin Launch

Officially Pinned, the Fine Brothers Entertainment-owned merch upstart that creates collectible enamel pics in collaboration with top YouTube stars, has announced its latest partner.

The company has teamed with Smosh cast member Noah Grossman on a pin fashioned after an avocado tree. Priced at $12, the pin features an avocado sliced in half with a tree growing out of its pit. The item also has a charitable component: $2 from every pin sold will go directly to Water.org — an international nonprofit that seeks to provide access to safe water and sanitation through affordable financing.

Officially Pinned, which was founded by digital vet Max Benator and Brooklyn-based artist Andrew Shuta, creates its own proprietary pins and also collaborates with top digital stars, including the aforementioned Fine Brothers

, Shane Dawson, Sofie Dossi, Trisha Paytas, and Andrea Russett. The company has also launched a number of charitable pins — to benefit horse therapy nonprofit Equi-librium alongside Bunny ‘Graveyard Girl’ Meyer, for instance, as well as to benefit anti-sexual violence organization RAINN in collaboration with sexual assault survivor advocate Caelynn Miller-Keyes.

Grossman was added to the recurring cast of Smosh in March 2015. In addition to his appearances on the digital troupe, the 22-year-old has also appeared in the TV series Boys Are Stupid, Girls Are Mean and Part Timers. Grossman also vends merch under the Sixth Digit moniker.