Tyler ‘Ninja’ Blevins frequently wears a ninja headband while streaming — a cheeky nod to his online persona and deadly Fortnite skills.

Now, fans can purchase their own Official Ninja Gameplay Headbands, created by energy drink giant Red Bull in collaboration with Blevins, launching exclusively today on Walmart.com.

With a “slim-line design” and stretchy, “performance fabric,” the headband is priced at $22. Blevins signed an overall deal with the digitally-savvy beverage brand last June, and has frequently worn the same piece at various appearances and in promotional materials ever since.

Red Bull notes that this is its first direct-to-consumer collab with a major U.S. retailer — though it isn’t technically the first product launched in collaboration with Ninja. In March, Red Bull unveiled limited-edition cans bearing Blevins’ face. And this isn’t Blevins’ first apparel launch either. Last holiday season, he released a line of ugly Christmas sweaters in collaboration with UglyChristmasSweater.com.

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