Abrams Artists Signs Twins Niki And Gabi DeMartino, Beauty Vlogger Jake Warden

Abrams Artists Agency has added to its beauty and lifestyle influencer contingency in a major way, signing multi-talented twin influencers Niki and Gabi DeMartino as well as 17-year-old beauty vlogger Jake Warden.

The 23-year-old DeMartino twins, who hail from Pennsylvania and launched their Niki And Gabi channel (7.8 million subscribers) seven years ago, have dipped their toes into the acting and music worlds after catapulting to fame online. They released their debut EP, Individual, in July, and also star in the long-running AwesomenessTV reality series Spring Break. In addition to their twin channel, Niki (who starred in season two of Hulu’s Freakish) and Gabi (who appeared in Ariana Grande’s “Thank U, Next” music video) each have their own channels, with 1.9 million and 2.6 million subscribers, respectively.

Warden, for his part, is a noted makeup artist, who is also beloved by his 1.2 million YouTube subscribers for challenge and comedy style videos.

All three influencers will be repped within Abrams’ alternative programming, digital media, licensing, and branding division. The agency will work with the stars to expand brand alliances, grow IP development, and create content for traditional and digital distribution.

“The unique energy that Niki and Gabi and Jake provide to their fans, along with their innovative approaches to fashion, lifestyle, and beyond, represents the kind of talent we are confident in helping to expand,” Abrams partners Robert Attermann (CEO), Brian Cho (president and COO), and Adam Bold (chairman) said in a statement. “Their vibrant voices in style and beauty, as well as in maintaining authentic voices in life and career are clients our digital team are outstanding at supporting and growing.”

Warden will continue to be represented by Scale Management, while Niki and Gabi will continue to be repped by Steven Grossman at Untitled Entertainment as well as attorney Phil Daniels at Ginsburg Daniels.