Even casual David Dobrik viewers know about the massively popular vlogger’s affinity for Chipotle — frequently delivered by his assistant while out and about filming Vlog Squad shenanigans.
Now, the 22-year-old stands to profit from his obsession with the fast-casual Mexican chain via a brand deal to fete National Burrito Day — a curious holiday whose origins appear to be unknown.
Beginning today in the Chipotle app, the restaurant will let fans order the same chicken burrito that Dobrik favors: complete with brown rice, black beans, tomato salsa, extra corn, light cheese, and a side of guacamole — coming in at a a cool 1,310 calories. And when customers order the Dobrik burrito — which Chipotle has dubbed the official ‘National Burrito Day burrito’, whatever that means — on the Chipotle app, Chipotle.com, or Doordash, they will receive free delivery. Dobrik’s burrito is priced at $9.80, though Chipotle will also offer free delivery on any order over $10.
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The Dobrik Burrito will stick around as a preconfigured menu item through Sunday, Chipotle says.
“We know a few things about burritos at Chipotle and we think that ultimately, National Burrito Day is about celebrating those who love burritos,” Chippotle CMO Chris Brandt said in a statement. “By making David’s order a digital exclusive, we’re able to celebrate one of our favorite days with his fans everywhere in a unique and personal way.”
Dobrik, who counts 11.8 million subscribers, recently made headlines for winning a Nickelodeon Kids’ Choice Award in the ‘Social Star’ category.