FASHION

Lifestyle Creator Chriselle Lim’s Namesake Clothing Line Arrives At Bloomingdale’s

Vlogger-fashion designer Chriselle Lim has just nabbed another major retail outlet for her namesake clothing brand.

The line, which launched last September and has just unveiled its second-ever collection for Spring 2019, has rolled out to Bloomingdale’s — including select stores nationwide as well as online. Previously, the Chriselle Lim Collection was sold exclusively online via Nordstrom and Shopbop.

The spring collection comprises 28 ready-to-wear pieces — including v-necks, camis, and buttoned dresses — in pastel and neutral tones, with light fabrics and flattering silhouettes, according to Lim. Sizes range from XS to XL, and prices range from $49 to $115. You can check out a try-on haul that Lim shared yesterday on her YouTube channel below.

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Lim first delved into fashion design in collaboration with Los Angeles-based clothing brand J.O.A. last March, for a capsule collection that was available exclusively at Nordstrom. She then rolled out her eponymous label the following September

. Lim, who operates the popular The Chriselle Factor lifestyle blog, counts 760,000 YouTube subscribers and 1.1 million Instagram followers, and also owns a branded content studio dubbed CINC Studios, which works with companies in the fashion, beauty, and lifestyle spaces.

“The theme of my newest collection is ‘blooming’, so I wanted to design a collection that was soft and feminine. At the same time, I wanted it to feel empowering, so we added a few masculine touche,” Lim said in a statement. “The theme felt fitting given the spring timing of the launch, but also felt representative of the recent milestones in my life, especially now being a new mom to two young girls.”

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Published by
Geoff Weiss

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