Mr. Kate, the YouTube creator duo comprising married home design duo Kate Albrecht and Joey Zehr, are set to parlay their online fame onto linear TV.
The couple will premiere a pilot titled Help My House! on HGTV this weekend, which the Discovery-owned network says has the potential for a full-fledged series pick-up. While Albrecht and Zehr rose to fame by making over the homes of top YouTube creators like Liza Koshy, The Dolan Twins, and Colleen Ballinger, in Help My House! they will be surprising an everyday family who have agreed to give them total creative control over the process. In the first episode, for instance, the duo will surprise working parents Trifari and Hashim Williams
with a five-room makeover.The series is being produced by 51 Minds Entertainment, a division of Endemol Shine North America, and will debut this Saturday at 2 p.m.
Mr. Kate launched as a lifestyle blog, and has subsequently segued into a full-fledged media brand with upwards of 3 million YouTube subscribers. The duo, which is repped by Abrams Artist Agency, also inked a literary deal with Harper Collins. Their latest YouTube collaboration, which debuted today, featured a room makeover for beauty phenom James Charles.
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