Short-form video hub TikTok has enlisted a bevy of high-profile celebrity users to help raise money for charity this holiday season.
TikTok has pledged to donate $2 million to DoSomething.org, Best Friends Animal Society, and ocean conservation organization Oceana through an in-app initiative dubbed #CreateForACause. When users employ the app’s new 15 holiday-themed AR filters between Dec. 21 and Dec. 26 and use the aforementioned hashtag, TikTok says it will tender a donation — for a maximum of roughly $667,000 to each organization. The new filters include, for instance, an AR Santa who can pop out of a chimney, reindeer horns for dogs, snow globe effects, elf face filters, and more.
To help get the word out, Bytedance-owned TikTok, which was previously known as Musical.ly, has partnered with celebrity users like Khloe Kardashian, Nick Jonas, Halsey, and Peyton List (pictured above) as partners in #CreateForACause, who will share posts promoting the initiative with their millions of TikTok followers.
“As more creators join our universe, we are inspired to make a difference, seeing the many who use their TikTok platform to inspire good on a daily basis,” Stefan Heinrich, TikTok’s head of global marketing, said in a statement. “This program is the first in what will be many, where TikTok empowers our community to make the world a better place.”