Carli Bybel, one of YouTube’s top beauty and lifestyle vloggers, has signed with Creative Artists Agency (CAA) for representation in all areas. The talent agency will work with Bybel on television, touring, digital partnerships, endorsements, personal appearances, and publishing opportunities.

Twenty-eight-year-old Bybel, who hails from New Jersey, launched her makeup tutorial-focused channel in 2011, and today has amassed 16 million followers across all of her social platforms (including more than 6.1 million subscribers on YouTube and 4.9 million followers on Instagram). Her large and engaged following has also avidly purchased various product collaborations over the years, including an eyeshadow palette that Bybel created alongside BH Cosmetics, as well as a capsule fashion collection with the U.K. retailer Missguided.

Bybel has also harnessed her platform for charity, and last year was named the global ambassador for WAHFoundation — an NGO that stands for ‘water and healthcare’, and which works to improve the lives of women and children in rural Cambodian. Bybel launched a scholarship alongside WAHFoundation to provide college educations for 120 girls at Cambodia’s Bright Hope Institute.

Bybel will continue to be managed by Seth Jacobs at Brillstein Entertainment Partners and repped by attorney Anthony Santoriello at Parking Ibrahim & Berg.

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