YouTube

YouTube Looking To Hire Seasoned Journalist For Forthcoming News Initiative (Report)

After Facebook unveiled today a slate of seven news-centric series that will be distributed across its Watch platform, YouTube is also reportedly looking to amp up its news offer — despite the fact that both platforms have been widely denounced for serving as hubs of fake news and conspiracy theories.

YouTube is currently interviewing seasoned journalists to head up a forthcoming news initiative, reports Digiday, citing three anonymous publishing sources. It is unclear whether YouTube plans to create exclusive shows with buzzy publishing partners — like Facebook has done with CNN and Anderson Cooper, for instance — or if it is simply seeking new ways to promote videos from reputable outlets.

In the past, YouTube has turned a spotlight on reputable publishers in order to prevent the spread of misinformation. Though the company is far from immune to it: in February, for instance, a conspiracy video involving a high school shooting victim ascended to the top of the ‘Trending

‘ tab. To this end, YouTube added a ‘Top News’ section in March that appears within search results to guide viewers toward verified videos and channels, including The Washington Post and The Financial Times. This follows a ‘Breaking News‘ carousel that provides a similar service on the homepage, which it rolled out last year.

Subscribe to get the latest creator news

Subscribe

In March, YouTube also vowed to incorporate clarifying information from Wikipedia on videos about conspiracy theories — a move that the online encyclopedia said it wasn’t warned about prior to the integration.

“Over the years, both Google and YouTube have invested to support our news partners and help them in their efforts to build sustainable businesses on and off of YouTube,” YouTube told Digiday in a statement. “Our efforts have been and remain focused on the long-term success of our partners not in short-term funding for exclusive content.”

Share
Published by
Geoff Weiss

Recent Posts

MrBeast’s toy line is crossing over into the Roblox universe

MrBeast wants to sell a lot of toys during the upcoming holiday season, so he's…

32 minutes ago

YouTube is reportedly planning to challenge Spotify in a new area: audiobooks

YouTube wants to be the place consumers go when they want to discover their next page-turner.…

2 hours ago

TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

As you probably know, "microdrama" is the current format du jour for everyone hoping to…

23 hours ago

Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

23 hours ago

An encounter between hololive’s VTubers and Critical Role’s voice actors is rolling out

Here's a partnership I didn't have on my bingo card: Critical Role and hololive are teaming up. VTubers…

1 day ago

Cal’s Twitch studio for student-athletes shows that creator content is the new recruiting hack

Division I schools use new stadiums, locker room renovations, and booster perks to attract blue-chip…

1 day ago