BuzzFeed‘s next series will spotlight creators who are looking to become Feed Famous. The media company’s As/Is brand (formerly known as Boldly) will play host to a competition series that will pit aspiring videomakers against one another across a series of challenges.
Feed Famous will be hosted by BuzzFeed’s Jazzmyne Robbins (known online as Jazzmyne Jay) and will feature a rotating panel of judges that will include social media notables like Amanda Steele and Gabi Gregg. Across episodic challenges, Feed Famous contestants will be asked to show of their personality, self-determination, and moxie. Once the finale arrives, the frontrunners will participate in both a photo shoot and a runway show in order to figure out which competitor will claim the “feed famous” title.
A preview of Feed Famous is available on the As/Is YouTube channel.
BuzzFeed is not the only brand turning the world of beauty and fashion creators into a reality competition format. Earlier this year, Allure and Covergirl teamed up to launch the Allure Incubator, which searched for the next great style influencer. Meanwhile, on TV, YouTuber Kandee Johnson has served as one of the judges for Glam Masters, a reality program that counts starlet Kim Kardashian West as one of its executive producers.
BuzzFeed is looking to add its own twist to that format by leaning on a host who radiates positive vibes. Robbins “strives to teach self-confidence and self-love, encouraging people to be bold, brave and true to themselves,” according to a press release.
Feed Famous will premiere on May 18. Look for it on YouTube, Facebook, and Amazon Prime.
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