One of the most prominent figures within the YouTube beauty community has secured a new management team. Carli Bybel, whose fashion, beauty, and lifestyle videos have attracted nearly six million subscribers to her official YouTube channel, has inked a deal with Brillstein Entertainment Partners for representation in all areas.
Bybel, like many other creators in the beauty and fashion categories, has expanded her brand through a number of off-YouTube ventures. Her collaboration with BH Cosmetics, which began in 2015, has “accounted for tens of millions in sales,” according to a press release from Brillstein. A 2017 fashion collection, created in tandem with Missguided, has also been a hot seller.
Meanwhile, outside of the world of consumer goods, Bybel has made an additional impact. In 2017, she began to serve as a global ambassador for the WAH Foundation, an NGO that provides water and healthcare for rural communities in Cambodia.
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In recent years, Brillstein has made several deals with social media stars. The agency has ramped up its efforts in the digital sphere since hiring manager Seth Jacobs last year. Its roster of recent signees also includes Natalie Alzate of the Natalie’s Outlet channel.
“Carli Bybel is an icon who has influenced the convergence of the beauty industry and online video as much as anyone,” Jacobs said. “She is in a small class of enduring forces who can translate this success into lucrative offline business endeavors. Her talent is only matched by her ferocious work ethic and professionalism. We are excited to be representing her.”
Beyond YouTube, Bybel is also active on Instagram, where she counts 7.3 million followers across two accounts, and on Facebook, where she is “liked” by close to three million people.
