News

Indie Spotlight: A Bygone ‘Influencer’ Looks To Recapture His Former Glory

We receive a ton of tips every day from independent creators, unaffiliated with any major motion picture studios, television networks, new media studios, or other well-funded online video entities. The Indie Spotlight is where we’ll write about and shout out to a select few of them and bring you up to speed on the great (and sometimes not-so-great) attention-grabbing series you probably haven’t heard about until now. Read previous installments here.


As it approaches its 13th birthday, YouTube is now old enough to be divided into distinct eras, and a new web series is examining what happens when two of those eras mix.

Luke Mones and Steve Tooke are the co-creators of Influencer, which stars Mones as a one-time viral video star who looks to get back into the online video biz.

Subscribe to get the latest creator news

Subscribe

In Influencer, Luke (the character, not the actor) is a has-been who once snagged millions of views and appearances on Ellen and TRL thanks to his 2007 video “Candle Hands,” which is halfway between Parry Gripp and Daft Hands. Long since relegated to a desk job, Luke pines to reclaim his digital glory, but in attempting to return to YouTube, he learns that the kids these days are much different than they were in 2007.

Influencer‘s portrayal of the modern-day vlogging set is somewhat out-of-touch, but that’s the point: The show is a comedy about how hard it can be for two generations of creators to connect with one another. The bottom line is that the script is snappy and the cast, filled with seasoned late-night writers and performers, delivers strong performances. Six episodes of Influencer are available on YouTube.

 OTHER UNDER-THE-RADAR SERIES TO CHECK OUT

  • Crazy Aunt Lindsey’s Fab Lab. A woman with an energetic personality concocts kid-friendly science experiments.
  • Quiero. “Latinx who want it all” now have their own talk show.
  • Let Nina Prosper. This New Jersey-set series discusses topics like race and sexuality.

Got a series you’d like to see featured in the Indie Spotlight? Be sure to contact us here. For best coverage, please include a full episode in your e-mail.

Share
Published by
Sam Gutelle

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

22 hours ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

22 hours ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

23 hours ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

1 day ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

1 day ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

2 days ago