Music

Digital Comedy Star Lele Pons Is Eyeing A Foray Into Music

Lele Pons may have made a name for herself as one of the world’s biggest digital comedians, but the 21-year-old is now eyeing a foray into music.

According to Billboard, Pons studied opera for four years and is increasingly pursuing projects that are adjacent to music — including co-starring in Camila Cabello’s music video for Havana, posting wildly popular dance videos to her Instagram page (which average over 10 million views apiece), presenting at the Latin Grammys, and crafting a Spotify playlist chock full of Latin, hip-hop, and dance tracks that currently counts over 170,000 followers.

Pons, who has also appeared in music videos for Blink 182 (She’s Out Of Her Mind) and Marshmello (Summer), is signed to Shots Studios — which is bound to bolster any forthcoming musical pursuits. Shots also reps Swedish DJ and producer Alesso as well as the Brazilian popstar Anitta. “They have an energy that just rubs off on everyone around them,” Pons tells Billboard of her colleagues. “Seeing how hard they work motivates me to push myself even more. They’re also great friends that have taught me so much about music and business.”

Subscribe for daily Tubefilter Top Stories

Subscribe

While Billboard hints that Pons has not released a single “yet,” the Venezuelan-American star’s career move comes at a time when Latin music is exploding on YouTube — thanks in no small part to Despacito, which was the first video in the platform’s history to surpass 4 billion views.

“I’ve always felt connected to music,” Pons, who was also the most-watched Instagram Stories producer of the year, tells Billboard. “I have some ideas and I’m grateful to have an amazing team and talented friends that want to help me make them a reality…The possibilities are endless and I’m excited to create some really cool musical content for everyone to see.”

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It…

2 days ago

What if livestreamers could do product placement without real products?

Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast,…

2 days ago

After working with Congressional reps, the Creators Caucus heads to the Senate

What can creators accomplish when they lobby the U.S. Senate? We're about to find out.…

2 days ago

Whatnot says its new terms include “the lowest commission rates in the industry”

Whatnot just made a compelling offer to its community: The more they sell, the bigger their…

3 days ago