Rooster Teeth, the multi-faceted Austin-based digital network, has brought acclaimed British actor James Buckley into the fold.
Thirty-year-old Buckley, who is best known for his work in The Inbetweeners Movie and the Netflix series White Gold, is also an avid gamer who operates a one-year-old YouTube channel called Completed It Mate (305,000 subscribers). Buckley will join Rooster Teeth’s Let’s Play Network of gaming channels. Additionally, he will be a featured guest star on Rooster Teeth’s Achievement Hunter show, which helped popularize the ‘Let’s Play’ genre on YouTube and today counts millions of fans across the globe.
The partnership will allow Buckley to leverage Rooster Teeth’s expertise in areas like merchandise, live events (including RTX London and Let’s Play Live), advertising, licensing, and original content production (for Rooster’s Teeth’s subscription video service, First
). Other channels partnered to Rooster Teeth’s Let’s Play family include Cow Chop, Kinda Funny, Sugar Pine 7, and LazarBeam.“We started making videos with James about a year ago as kind of a favor, and he just won’t let us stop,” said Achievement Hunter creator and Rooster Teeth co-founder Geoff Ramsey in a statement. “I recently googled ‘U.K. restraining order’ but even though the instructions were in English, it wasn’t U.S. English, and I got super confused. In the end, it was easier to just partner with the guy. If any of us disappear in the next few months, you know where to look.”
Across the past two years, a perceivable trend has emerged in the world of digital…
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…
YouTube's new public viewcounts over-report engagement by 40%, according to new data from Agentio. As…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
On YouTube, ads for alcoholic beverages are few and far between -- but that's about to…
TikTok is trying to turn its comments into an interactive format. The app has unveiled several…