News

Guava Juice’s Glow-In-The-Dark Jello Pumpkin Among Trending Halloween Content On YouTube

Halloween is one of YouTube’s most significant tentpoles. Each October, creators add their voices to the metaphorical candy pile with themed videos, while viewers flock to seasonal clips.

2017 brought a fresh slew of spooky scary content. YouTube has shared a playlist of the songs, horror movies, costumes, and pumpkin recipes that are receiving the most viewership around October 31. The videos reaching the tops of those respective categories highlight trending topics of the moment, such as the smash-hit Stephen King remake It, as well as on-the-rise creators like Roi of Guava Juice.

The It remake’s trailer, which conveys the atmosphere of the blockbuster, has helped it make $666 million at the global box office (no, that’s not a joke.) Out of ten trending trailers shared by YouTube, five are attached to movies released this year, while two more — for Saw and Child’s Play — highlight films that have received sequels this October.

Subscribe to get the latest creator news

Subscribe

YouTube also noted the titular monster from It as its second most-popular costume of this Halloween season, behind Evie from the Disney Channel original movie Descendants 2.

Beyond the world of paint and thread, YouTubers celebrated Halloween by sharing recipes for pumpkin eats and decorations. Guava Juice leads that list; his DIY, glow-in-the-dark, jello pumpkin recipe has received more than 4.2 million views to date.

With decorations in place, the last step for throwing a great Halloween party is a fitting soundtrack, and YouTube has data related to that, too. The video site tracked the music videos that were added to the most playlists ahead of the holiday, and Rockwell’s ‘Somebody’s Watching Me,’ which features Michael Jackson as a guest vocalist, took the top spot.

Here, via YouTube, is a complete ranking of songs that trend around this time of year:

1. Rockwell – Somebody’s Watching Me

2. Rob Zombie – Dragula

3. Rihanna – Disturbia

4. Rob Zombie – Living Dead Girl

5. Ray Parker Jr. – Ghostbusters

6. Michael Jackson – Thriller

7. twenty one pilots – Heathens

8. Backstreet Boys – Everybody (Backstreet’s Back)

9. The Cranberries – Zombie

10. Panic! At The Disco – It’s Almost Halloween

Share
Published by
Sam Gutelle

Recent Posts

Netflix enters a new frontier with real-time syndication of ‘The Breakfast Club’

For years, Netflix has wanted to make its name as the home of ultra-premium content.…

14 hours ago

Top 5 Branded Videos of the Week: Movie moments

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

15 hours ago

At Cannes, ByteDance brings generative AI films into the market

Does generative AI represent the future of the film world, or is it an existential…

20 hours ago

UMG’s new TikTok and Spotify deals are what we should expect in the age of AI

In its latest deal with TikTok, Universal Music Group said it's all about "[promoting] human…

2 days ago

Have you heard? Saluting Patriotic Kenny, visiting 30 NBA arenas, and meeting a new shark

Each week, we handpick a selection of stories to give you a snapshot of trends,…

5 days ago

YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…

5 days ago