Did you think that Clueless was only valuable to the generation of 90s kids who grew up on it? As if!
The 1995 film, which starred Alicia Silverstone as a popular, superficial teenager and launched a trend of colorful, patterned fashion choices, has returned thanks to the latest project from Episode, an app that creates interactive series for its young, mobile users.
Episode’s contribution to the Clueless universe is titled Clueless: School’s Out. It gives players the ability to interact with the film’s heroines, with dialogue decisions opening up specific pieces of content. Ultimately, a press release notes that Episode users will eventually be able to form “‘BFF’ relationships” with the clique that had such a profound effect on 90s teen culture.
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School’s Out is Episode’s second collaboration with Paramount Pictures, the studio that distributed Clueless. The two companies previously teamed up for an interactive, mobile project based on another classic depiction of high school cattiness, Mean Girls. Episode’s lineup of original programming also includes a partnership with online video star Hayes Grier.
Episode was launched by Pocket Gems in 2014. The app’s user base is predominantly young and female, and they have delivered big numbers so far. According to a press release, Episode’s users have engaged with the app’s content more than three billion times across 60,000 “stories.”
To check out Episode’s continuation of the Clueless franchise, head over to the App Store.
