YouTube is currently piloting a new feature that will showcase how many people are watching the same video at the same time.
The company is testing live view counts in its Android app, Android Police reports, which will display how many viewers are watching any given video concurrently. A handful of users reported seeing a ‘watching now’ figure below video titles — and right above the ‘thumbs up’ button (see below). Android Police notes that while several third-party websites provide live subscriber counts, this is the first time that concurrent viewership data on prerecorded videos has ever been available.
If the feature ever rolls out officially, such information could provide unique insight into whether videos are gaining viral traction, or the times of day when users tend to congregate around certain clips.
Major social platforms just love their chatbots--because those chatbots mean users are now responsible for…
For the second year in a row, YouTube has brought its Economic Impact Report across the pond. The eminent…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
As major film studios seek deals with directors whose careers began on social media, Sony…
Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…