Italian YouTube creator Marzia Bisognin has launched her fifth clothing line, this time paired with a fragrance. The line, called Lemon, features six pieces and a partnership with custom perfume designer, Scent Trunk.
In a June 22 YouTube video marking the launch, Bisognin models the pieces, which are broken out into three, different outfits. The line features fabric from Italy and is designed for summer, with dresses, a sheer t-shirt, and one “sporty, casual” look. Pieces range from $12—the “Limone Socks”—to $98 for a linen dress.
In keeping with the lemon theme, Bisognin created a custom fragrance with Scent Trunk with “top notes of honey and lemon myrtle,” she described in the video. Those who purchase any clothing item from the line will receive the fragrance. It is also for sale on Bisognin’s online store
for $18.Bisognin released her first clothing line in March 2015. She offers a quarterly subscription-based beauty box to fans and collaborated with nail polish brand Zoya on her own product line last summer.
Bisognin started her YouTube channel in 2012, and now boasts over 7 million subscribers. She is also a frequent collaborator with her boyfriend, Felix Kjellberg (aka PewDiePie), who regularly appears in her videos.
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