Fullscreen’s Social Media Strategy To Shift From Promoting Shows To Highlighting Important Issues

Major changes are afoot for Fullscreen’s social media strategy, announced CEO George Strompolos in an Instagram post this week.

Strompolos, who left his job at YouTube six years ago to launch Fullscreen, said that his mission has always been to empower creators, and now his company will harness its social media channels to do just that. “Instead of promoting our shows and our app all the time, we’re going to start creating some original video, art, photography, and written pieces about the things that affect your life,” he wrote.

Each month, Stromopolos explained, the company will focus on an overarching theme, with works that explore that theme from different angles. Additionally, Fullscreen will be putting the call out to fans to make their own contributions in order to “help shape the conversation.”

The first theme that the company will pursue is the concept of ‘non-conformity’. Across Instagram, Twitter, and Facebook, the company has shared a post stating that, “Being yourself is celebrated in mainstream culture now more than ever…And yet, there still seem to be rules around what is normal and what is weird.” Fans are invited to share 500 words about what non-conformity means to them. Submissions are being accepted at submit@fullscreen.com through June 9 — though it is unclear what will ultimately become of them.

Fullscreen has also taken a breezy and unapologetic political stance with recent posts following Strompolos’ announcement, with content addressing free speech and the First Amendment, the consequences of pulling out of the Paris Climate Accord, and public safety concerns in the wake of the Manchester bombing.