News

PBS Digital Studios Explores Genetic Engineering In Its First-Ever Long-Form Video

Across channels like PBS Idea Channel, Blank On Blank, and It’s Okay To Be Smart, PBS Digital Studios has produced engaging videos about science, philosophy, pop culture, and many other topics in between. Most of those videos run between two and 15 minutes, but now, for the first time, PBSDS is releasing a project that is well outside that range. Its BrainCraft channel is home to Mutant Menu, a 37-minute short film that discusses advancements in genetic engineering.

On BrainCraft, which has more than 350,000 subscribers and over 18 million total views, creator Vanessa Hill leads viewers on an exploration of topics like “psychology, neuroscience and why we act the way we do.” In Mutant Menu, Hill’s particular focus is on CRISPR, a tool that allows humans to modify their own genes. The film examines the pros and cons of the technology at its center while also considering the ethical questions CRISPR raises.

“Genetic engineering and CRISPR have the potential to save lives and cure disease, but it also comes with risk,” said Hill in a press release. “My goal with Mutant Menu was to explore all sides of the issue and let viewers come to their own conclusions about this technology.”

Subscribe to get the latest creator news

Subscribe

Mutant Menu was made possible thanks to the support of Google and Screen Australia, who teamed up to fund the film (and Hill, its Aussie creator, in particular) through a joint venture called Skip Ahead. Other channels that have received assistance through that program include The Racka Racka and How To Cook That.

With Mutant Menu out in the open, BrainCraft will return to its regularly scheduled programming. Hill posts new videos to the channel each Thursday.

Share
Published by
Sam Gutelle

Recent Posts

The studio making Jacksepticeye’s Bloodborne film just tapped MoistCr1TiKaL for a RuneScape adaptation

Lyrical Animation, the production company behind the upcoming Bloodborne film produced by Jacksepticeye, has tapped…

18 hours ago

Mark Rober’s Class Crunchlabs gets an ‘A’ with $2.5 million grant from YouTube and Google.org

The school has only just begun, but YouTube is ensuring that Mark Rober's class will remain in session…

19 hours ago

Twitch has streaming deals in its new Shopping category

Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform…

20 hours ago

TikTok is using a global placement network and agentic AI to plan a big ad push in 2027

TikTok came to Advertising Week New York 2026 with some big boasts -- and even bigger promises. The…

21 hours ago

There’s now a monthly virtual support group for creators struggling with their mental health

Over the past five years, as our industry stepped into this new era of short-form…

2 days ago

Top 5 Branded Videos of the Week: Flippin’ robotics

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

2 days ago