News

Google Tests Out YouTube Redesign To Bring Video Site’s Design In Line With Its Other Properties

In recent years, Google has favored a unified design philosophy called Material Design, which it has favored on many of its owned-and-operated properties. Now, that layout is starting to become more prominent on YouTube. The video site has announced a redesigned look which viewers can test out by opting in here.

The new design isn’t drastically different than the old one, but there is a little more white space between individual elements, at least on the homepage. In a press release, YouTube noted that it has focused on removing “visuals that can distract from your browsing or watching experience,” and the new layout is certainly a little cleaner than previous iterations of YouTube.

YouTube also noted that the redesign is built on a framework called Polymer

, which the video site said will “quicker feature development from here on out.” As part of its commitment to creating new offerings for its viewers, YouTube has made its first official announcement of the dark mode discovered by some observant users last month. Consider turning on that option if you tend to browse the web just before your bedtime.

Subscribe to get the latest creator news

Subscribe

In general, this update doesn’t seem like the sort of redesign that will get people up in arms, but on the internet, you never know. YouTube has favored Google’s Material Design philosophy for at least a year, so it should come as no surprise that the video site is taking further steps in that direction.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? 20 years of Super Simple Songs, AMP in the Club, and Shyamalan’s next twist.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

21 hours ago

Schrodinger’s platform: YouTube is TV, and it isn’t

The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the…

22 hours ago

As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?

Netflix is spending freely to bring some of YouTube's top channels into its library, prompting…

23 hours ago

Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…

2 days ago

Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…

2 days ago

YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”

In his 2026 letter to creators, CEO Neal Mohan said YouTube is "focused on" making…

2 days ago