After seeing big returns on live streams it shared during election season, YouTube is once again offering multi-channel coverage of a major political event. The video site has partnered with eight different channels to stream President Donald Trump’s address to Congress, which begins at 9 PM ET on February 28th.
The eight channels in question are NBC News, ABC News, Telemundo, Univision, Bloomberg Politics, New York Times, Washington Post, and the official channel White House. The last of those eight options is most intriguing. The Trump White House has streamed on Facebook Live for several major moments in the President’s young term, including the address during which he announced Neil Gorsuch as his Supreme Court pick, but the speech to Congress will be the most significant stream the White House has brought to YouTube since Barack Obama turned over the keys to that channel back in January.
YouTube previously provided live streaming coverage of the Democratic and Republican National Conventions, the debates between Trump and Hillary Clinton, and election night itself, drawing millions of viewers in the process. The President’s address to Congress should draw a large audience of its own, and after Trump concludes his speech, expect to see plenty more on-demand videos breaking whatever controversial things come out of his mouth this time.
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