Categories: YouTube

YouTube Launches Ad Campaign In India To Spotlight Local Creators

Much in the same way that is has sought to bolster the profiles of some of its top creators through multimedia ad campaigns in the United States and across the pond, YouTube has launched its first-ever television and digital campaign in India to showcase local channels.

The campaign is themed #SeeSomethingNew, and, like previous iterations, features creators across a multitude of genres, including food, comedy, music, and technology, reports afaqs!, an Indian advertising news website. “We selected creator channels based on a variety of quantitative and qualitative measures,” Satya Raghavan, head of entertainment content for Youtube in India, told the outlet.

Featured channels include vegetarian chef Nisha Madhulika, CookingShooking host Yaman Agarwal, the BeingIndian comedy channel, boyband Sanam, musicians Shirley Setia and Vidya Vox

, and tech channels GeekyRanjit and Technical Guruji. Check out the #SeeSomethingNew spot for CookingShooking below, and a full playlist right here. The ads are running on TV, as well as on each creator’s respective channel.

Subscribe for daily Tubefilter Top Stories

Subscribe

YouTube has launched several standalone offerings for the Indian market in recent months. In addition to YouTube Go, which helps Indian viewers browse YouTube without exceeding their mobile data limits,  the company unveiled a standalone Indian YouTube Kids app last November.

“Improved connectivity in India is leading to massive growth in online video content consumption,” Raghavan told afaqs!. “We want to invest in turbocharging this growth and create opportunities for our creators to succeed online.”

Share
Published by
Geoff Weiss

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

21 hours ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

22 hours ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

24 hours ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

1 day ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

2 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

2 days ago