In a bid to highlight up-and-coming creators, YouTube is launching a stateside initiative within its (sometimes controversial) Trending tab dubbed On The Rise. Every week, YouTube will now highlight a total of four channels — two creators and two musicians — for a full day within the Trending tab via badges signifying that their channels are gaining traction.
Here’s how it looks:
YouTube explained in a blog post that it will determine its Creators on the Rise and Artists on the Rise channels using “a bunch of factors including viewcount, watchtime, and subscriber growth.” YouTube staffers will also be involved in the process, the company said. Any creator with over 1,000 subscribers is eligible to be featured.
YouTube said that it opted to launch On The Rise given that so many new stars are emerging on the platform, “with more than 1,000 creators crossing the 1,000 subscriber threshold every single day.”
YouTube also undoubtedly launched the initiative to give up-and-coming talent a boost by way of increased exposure on a platform that’s saturated with (at the very least) 400 hours worth of new content uploaded every minute. It’s a solid strategic move to encourage nascent talent to produce more content for the platform, especially in light of how some established YouTube vets have slowed down their output to pursue other entertainment opportunities,
For more details, check out YouTube’s blog post right here.
Google is sitting on a treasure trove of statistical data, and it's putting those data points…
After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Stop me if you heard this one before: 4chan and its anti-authoritarian streak are playing a pivotal…
Can generative AI bridge the access gap that has long held back African creators? Google and Idris…
