What’s Trending, Tubular Labs Pick Out The Top YouTube Videos Of 2016

Every year, the digital news channel What’s Trending teams up with the analysts at Tubular Labs to determine the videos, creators, channels, and brands that made the biggest impact on YouTube. The 2016 edition of that annual round-up is now live, and it’s a nice refresher of the trends that defined the online video industry over the past 12 months.

In the What’s Trending recap video of Tubular’s findings, host Shira Lazar highlights outstanding videos across 23 different categories. Her boyfriend, YouTube star and musician Bart Baker

, shows up to offer some comic relief with a few snappy quips about each entry.

Between the world’s biggest soccer star, a toddler who loves toys, a giggly mom, and (of course) PewDiePie, 2016’s online video tastemakers were an interesting and diverse bunch. Here’s What’s Trending and Tubular’s full list:

Top Videos & Creators of 2016

Sponsored Video of the Year

DIY Dog Bed by Nifty

• 48.9 Million FB views

Video brand of the year

• Overall: UNILAD

  • 4929 videos uploaded in 2016

  • 22.6B views

  • Most watched video: https://www.facebook.com/video.php?v=2336637729692606 (168M views)

Comedy sketch of the year

• SNL’s Undercover Boss: Starkiller Base (1/17/16)

• 39.9 million views

Movie trailer of the year

• Suicide Squad (1/19/16)

  • 78 million cross-platform views

Facebook Live video

• It’s the simple joys in life (5/19/2016)

  • 162 Million views

Most popular children’s content on YouTube

• Huge Eggs Surprise Toy Challenge (4/13/2016)

  • 392 Million views

Facebook page/star of the year

• Cristiano Ronaldo

  • 251 million followers

  • 118 million Facebook followers

  • In 2016

    • 110 Facebook videos

    • 415 million views

    • Most watched video: https://www.facebook.com/video.php?v=10154793974577164 (11.1 M views)

Facebook video of the year

• Best Friends! (8/28/16)

  • 239 Million views

News moment of the year

• Trump Supporters are as DUMB as you think! (9/21/2016)

  • 95.5 Million views

Social impact video

• Syrian Town Starving to Death (1/6/16)

  • 65 Million views

Cutest baby video

• Baby kitten checkup (5/20/2016)

  • 152.8 million views

Fail of the Year

• Bad baby Victoria cut Annabelle hair (7/27/16)

  • 164 million views

Vlogger Video of the Year

• Disney Princess Pool Party (4/15/16)

• 115 million views

Animal video of the year

• It’s impossible to resist their cuteness (1/6/16)

• 89.3 million views

Mannequin challenge

• Dogs Win the Mannequin Challenge (11/21/16)

  • 45 million views

YouTube star of the year

• PewDiePie

  • 79 million cross-platform followers

  • 49 million YT followers

  • In 2016

    • 3,024 YT videos

    • 14.3 billion views

    • Most watched video: https://www.youtube.com/watch?v=gRyPjRrjS34 (75M views)

Music video of the year

• Gnash, I hate you, I love you (4/6/15)

  • 190 million views

International video

• Hasta el Amanecer (1/14/16)

  • 878 million views

Prank of the year

• Logan Paul – Pokemon Go (7/20/16)

  • 63.1 million views

Music video parody of the year

• Love Yourself parody (1/31/16)

  • 18.9 million views

Most discussed YouTube topic of the year

• Minecraft

  • 12.2 million videos

  • 43 billion views

  • 2.6 million creators

Cover of the Year

• P!nk Covering Cyndi Lauper’s Time After Time (1/27/16)

  • 30.1 million views

Wedding proposal of the year

• Will you marry me (9/4/16)

• 5.7 million views