During the eight years of the Obama presidency, YouTube has become a relevant platform in terms of White House strategy. With Donald Trump’s administration set to take control, it looks as if the world’s most-popular video sharing site will continue to play a role in the dissemination of presidential policy. After staying relatively quiet in the two weeks after his electoral victory, Trump took to YouTube in order to provide viewers with an update on both his transition to the Oval Office and his policy plans for his first hundred days.
Trump’s YouTube address was delivered through his transition team’s official channel rather than through his campaign page. In the two minute, 37 second video, the president-elect lays out a few actions he plans to take upon assuming his new position. He claims he will impose restrictions on lobbying, announce America’s intent to withdraw from the Trans-Pacific Partnership, and defend against cyberattacks, among other policies.
It should not come as a surprise that Trump has turned to YouTube to share updates with his constituents-to-be. His presidential campaign highlighted his love of Twitter, but he has also used YouTube for many years. Beginning in 2011, he hosted a sporadic web series called “From the Desk of Donald Trump,” which came to our attention back in 2012. Those videos share a few of the same qualities as his new one; specifically, comments are turned off, as are likes and dislikes.
YouTube’s community may not be happy with Trump’s victory, but the site itself will surely serve as a useful platform for the president-elect. Stay tuned to see if Trump delivers any more updates once he settles in at his new desk.