Following its blockbuster deal with The Rock, multi-channel network Studio71 has signed yet another traditional entertainer to its illustrious roster: Verne Troyer.
Troyer is perhaps best known for his role as Mini-Me in the hit Austin Powers franchise, though he also has a burgeoning YouTube channel, which he launched in April 2015 and which today counts over 200,000 subscribers. In addition to gaming battles, Q&As, and vlogs, Troyer has also posted collaborations with bold-faced YouTubers including Logan Paul, Roman Atwood (below), and Philip DeFranco.
“Verne’s worked with some of the biggest brands in the traditional space for years, and we’re excited to expand his reach and connect him with brands looking to grow their digital presence and develop new creative properties,” said Studio71 president Dan Weinstein in a statement. Weinstein noted that Troyer came onto the company’s radar after his series of high-profile collabs.
Added Troyer: “Digital has broadened my fan base to a whole new generation who may have been too young to watch Austin Powers. Through YouTube, I’ve been able to let them into my world, and I’m looking forward to expanding that reach with Studio71.” In addition to Austin Powers, Troyer has appeared in The Grinch Who Stole Christmas, Harry Potter And The Sorcerer’s Stone, The Love Guru, and The Imaginarium of Dr. Parnassus.
Earlier this month, Studio71 signed a slew of YouTube and Vine stars in a wide variety of content categories, including Kina Grannis, Tiffany Alvord, Alx James, Tina Yong, TechSmartt, Reaction Time, and Miles Jai Productions. Other mainstream stars signed to the network, which says its 1,200 channels currently drive 5 billion total monthly views, include the author James Patterson and actress Shay Mitchell.
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