After unveiling the second iteration of its Girls Night In tour in June, Fullscreen Live — the company’s touring and events division — has signed on two sponsors to join headliners Niki & Gabi, Alisha Marie, Jessie Paege, and Alyson Stoner on the road.
The sponsors for Girls Night In will include retailer JCPenney and livestreaming app Live.me, Fullscreen announced today. JCPenney will be featured in the show itself, where lucky audience members will receive styling sessions. Additionally, select JCPenney stores will host Q&A events with cast members, and on the last top of Girls Night In — on September 18 in New York City — the girls will take over the retailer’s Snapchat account. The Live.me app, for its part, will broadcast behind-the-scenes content from the cast at each event.
Girls Night In, which Fullscreen describes as an “interactive variety show with challenges, sketches, contests, dance, and musical performances,” kicks off August 11 in Phoenix. Twin sisters Niki and Gabi, Alisha Marie, and Paege are renowned lifestyle creators, while Stoner is a seasoned dancer and singer. The original Girls Night In tour visited twenty cities across the U.S. in 2015, featuring Eva Gutowski, Meredith Foster, Alisha Marie, Sierra Furtado, Mia Stammer, and Andie Case.
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“Our mission at Fullscreen Live,” said division head Vito Iaia, “is to create once-in-a-lifetime in-person memories and connect our powerful brand partners to those memories and experiences.”
Other upcoming shows from Fullscreen Live include a live recording of Alexis G. Zall’s podcast, Zall Good, at the Hollywood Improv on August 20, as well as meet-and-greet tours with The Merrell Twins and Savannah Soutas throughout the summer. Tickets are available here.
