YouTube Star Cutie Pie Marzia Launches Her Own Shade Of Nail Polish

Marzia Bisognin is the latest YouTube star attaching her personal brand to a line of beauty products. Bisognin, an Italian creator best known by the username Cutie Pie Marzia, has announced a product line with nail polish brand Zoya.

As part of the partnership, Bisognin has designed a pink nail polish shade as well as a velvet topcoat. Both items are available through her quarterly subscription box, which is available on her website and costs $29. A new bundle ships out each season, and Bisognin’s polish design is meant to fit the summer months, during which it will ship to subscribers. A deluxe “Very-Important-Marzipan” box, which is intended for Bisognin’s superfans, is available for $89.

Bisognin’s beauty box is curated in partnership with Reelstyle Creator Company, which also sends out themed bundles based around the tastes of fellow YouTube stars Arden Rose, Aspyn Ovard, and others. “Anytime our subscription platform can attract fantastic companies like Zoya and offer an exclusive opportunity we are thrilled to get subscription box talent involved,” said RCC CEO Duke McKenzie

Fans who have not yet signed up to receive Bisognin’s box will unfortunately miss out on her summer-seasonal products, which shipped out to subscribers who registered before July 1st. The next box will be distributed in October to subscribers who sign up between July and September.

Bisognin, who is in a relationship with top YouTube star PewDiePie, has more than 6.4 million subscribers on her channel. Her videos have received more than 500 million views to date.