YouTube Millionaires: NikkieTutorials Succeeds As “Crazy, Makeup-Loving Life Enthusiast”

Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.

This installment of YouTube Millionaires is brought to you by Epoxy.

The phenomenon of makeup tutorials is an international one, and in the Netherlands, one of the most popular beauty vloggers is NikkieTutorials. Nikkie, who is partnered with the Divimove network, routinely wows her subscribers with fabulous looks. Nikkie, who studied at a makeup school in Amsterdam, is truly adept when it comes to cosmetics, and in her videos, her expertise shines through. We talked to her after she surpassed one million subscribers:

Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?

NikkieTutorials: Honestly, I am at loss for words. I don’t think people realize how many people one million is! I am so grateful, so thankful and call myself very lucky for having so many people loving me, supporting me, but most of all never giving up on me. All I can say to them is thank you, from the bottom of my heart. You are my everything!

TF: You’ve had a rapid rise to fame since you started posting vlogs. What is the most striking way in which your life has changed since then?

NT: My life has changed the most in the fact that people now look up to me. I used to look up to all these picture-perfect stars that always seemed so impossible to be like. And now, weirdly enough, people look up to me. It is a very strange but wonderful feeling!

TF: On a similar note, what do you think has been the key to your success?

NT: I think the key to my success has always been staying true to who I am and showing others that it’s okay to love yourself. I will always be that crazy, makeup-loving life enthusiast and I think people like that.

TF: You post a lot of new videos. Does your schedule ever wear on you? Do you ever think about cutting back?

NT: I upload twice a week (Wednesdays and Sundays) with sometimes an extra video going up on Friday. It can definitely get a little hard every now and then, but somehow something always pops up in my head and I take a go at it. I always want to give my followers the best I can so I never think about cutting back.

TF: Do you think there are any identifiable differences between Dutch YouTubers and those from the US?

NT: The accent! For sure the accent, haha.

TF: Do you have any interest in bringing in fans from outside the Dutch-speaking world? If so, how will you accomplish that?

NT: My number one dedicated country is The States so I think I’m accomplishing it! I love my American followers!

TF: What’s next for your channel? Any fun plans?

NT: I plan on keeping on doing what I do and trying to come up with more fun videos that people will have a laugh with and share with friends.

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