Yahoo!

Amid Frustrations With Yahoo, Katie Couric Said To Be Considering Next Steps

As Yahoo’s board continues to weigh a potential sale, one of the centerpieces of the tech giant’s media strategy — global news anchor Katie Couric — is said to be distancing herself from the company as she considers next steps.

Couric will reportedly wait to see who acquires beleaguered Yahoo before making any moves, according to Page Six. That said, Couric — as well as key hires in Yahoo’s tech and style divisions, David Pogue and Joe Zee — reportedly have gripes with the discoverability of their content as well as the company’s lack of advertising to promote programming.

Page Six also notes that Couric has not attended several high-profile Yahoo events of late — including the company’s drastically scaled-back NewFront presentation yesterday. While Couric was featured at Yahoo’s splashy 2015 event at Lincoln Center, this year she was absent due to the Los Angeles premiere of her Sandy Hook documentary Under the Gun

.

Subscribe to get the latest creator news

Subscribe

For its part, Yahoo said it looks forward to continued work with Couric after renewing two series featuring the long-revered anchor — The Katie Couric Interview and Cities Rising, which is focused on urban renewal across the country. All told, Yahoo says Couric’s interviews have racked up over 397 million views throughout her two-and-a-half year tenure.

“I’m very proud of our incredible team and how they are producing consistently high-quality content on a daily basis, despite the uncertainty,” Couric told Page Six.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? Pokimane at Chipotle, a Rooster Teeth reunion, and a Mike Tomlin Minecraft update.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Hollywood’s creator obsession continues as Sony hires YouTube exec to lead horror label

As major film studios seek deals with directors whose careers began on social media, Sony…

3 days ago

YouTube eclipses TV to become the top news source in the U.S.

Syracuse University's Center for the Creator Economy has published a report that will make traditional news outlets…

4 days ago

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…

4 days ago

OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.

Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…

4 days ago

AI-generated videos get labels. The European Union is applying the same standards to text.

AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…

5 days ago