Discovery To Expand Its Seeker Brand With New Content Slate

In March 2015, Discovery Digital Networks launched Seeker, a vertical centered around the spirit of adventure and the people who exercise it. One year later, Seeker is growing up. At its annual presentation during TV’s upfront season, Discovery announced a new direction for Seeker, led by a new slate of original content offerings.

Seeker’s core appeal to curious and adventurous sorts will remain intact, but it will be built upward while simultaneously weaving in Discovery’s other verticals, including DNews, TestTube, and Revision3. The result will be a daily fix of videos, documentaries, and live streams centered around topics like science, travel, and exploration. Some of this content, such as a new batch of 360-degree videos, is already available through Seeker’s digital network:

“For seekers, success isn’t gauged by a checking off items on a bucket list or climbing the corporate ladder; rather, it is measured by understanding and participating in the world around you…by constantly evolving,” said Suzanne Kolb, EVP and GM of Discovery Digital Networks, in a press release.

Here, via the release, are descriptions of a few of the series coming to Seeker. More programs will revealed at a later date:

• Seeker Sabbatical: What happens when you take a conscious break from your daily life to connect with the world and yourself? In this special series, SEEKER will invite some of the web’s biggest personalities to experience, learn and grow through a once-in-a-lifetime travel experience. The journey begins this summer when YouTuber Laci Green packs her bag and begins a personal pilgrimage along the Camino de Santiago in the Spanish countryside, sharing her experiences with the SEEKER community.
• Seeker VR: Discovery has led the way in creating a robust slate of virtual reality content, and SEEKER will be deepening its reach through original VR programming. As an extension of Discovery Communications’ ongoing commitment to confronting the wildlife trafficking crisis, SEEKER will debut a series of short-form VR documentaries immersing audiences in the translocation of rhinos in Nepal. More VR content, such as Edge of the Earth 360 – a virtual reality trip via a weather balloon 100,000 feet in the air to the magical intersection where Earth and space meet, will be debuting regularly beginning in May.
• Seeker Docs: Complementing established and soon-to-be introduced series, SEEKER will roll out a slate of short-form docs that feature incredible people leading impactful lives and delve into the big issues of today. From super superintendent Dr. Tiffany Anderson, whose dedication and unconventional approach has transformed one of the worst-performing school systems, to the Black Mambas, an all-female anti-poaching group in South Africa, SEEKER’s web documentaries will inform and inspire.
• Seeker Live: Building on a strong Facebook presence and dozens of successful live streaming events, SEEKER will debut with a week of livestreams in May, with social influencers and thoughtleaders headlining the week. Trace Dominguez and Amy Shira Teitel will deliver live science experiments, Laura Ling will examine engineered food and Donnie Vincent will bring his epic storytelling and survival advice, while Jason Silva will philosophize from one of his favorite outdoor escapes and Discovery News’ Dr. Ian O’Neill will share dispatches from the European Southern Observatory in Chile during the 2016 transit of Mercury.