Esquire Network Orders Docu-Series About Social-Savvy Rapper Mike Stud

You may not have heard of the rapper/YouTuber/ex-baseball player Mike Stud (real name Mike Seander), but an upcoming show on the Esquire Network will attempt to raise his profile. Seander, who has used his notability on social media to help sell four albums. will be at the center of a docu-series tentatively titled The Mike Stud Project

Seander first rose to prominence in 2010 with a music video called “College Humor,” which has since been viewed more than 1.8 million times. After ending his college baseball career and moving into music full time, Seander unleashed a number of other hits on his YouTube channel. As of this post, 20 of his music videos sport view counts in excess of one million. Altogether, his primary YouTube channel has rolled up 145,000 subscribers and 55 million views.

The Mike Stud Project will examine its subject’s musical successes while paying particular attention to the ways he has used social media to bolster his career. Seander has released all of his music independently, and he has therefore relied on outreach and self-promotion to build his brand and sell albums and concert tickets. This strategy has worked out well for him; a recent video shot during his Back2You tour (which will also be the central focus of The Mike Stud Project) shows him performing in front of multiple sold-out crowds.

Esquire Network, which is available in more than 70 million homes, has not shared a specific release date for The Mike Stud Project, though Deadline notes that the program is expected to arrive “this summer.”