Categories: ArticlesChannelsNews

ItsJudysLife Raises $221,000 For Charity Through “Dancember” Event

Judy and Benji Travis have something truly inspirational to celebrate this Christmas. The married couple behind the YouTube channel ItsJudysLife (which boasts over 1.2 million subscribers) has so far raised $221,000 for the charity Convoy of Hope, thanks to the duo’s annual “Dancember” event.

The Travises launched this year’s “Dancember” in the first week of December 2015 to raise money for Convoy of Hope’s Children’s Feeding Initiative, an effort to bring food to impoverished children around the world. The “Dancember” fundraiser (which included a 24-hour live stream with special guests) encouraged audience participation through incentives for donating and (of course) dancing. The 2015 broadcast featured the Travises cutting a rug along with fellow YouTube stars like Laura in the Kitchen, Mike Tompkins, The LaVigne Life, XSparkage, and LaToya Forever

.

Subscribe to get the latest creator news

Subscribe

“When Benji said our goal for this year was $200,000, it seemed impossible,” Judy said in a release. “But I said, ‘let’s try it’ and we hit it. It’s extremely overwhelming.”

“We want to thank everyone that participated in Dancember,” added Kirk Noonan, VP of Creative Communications for Convoy of Hope. “Especially the Travis’ family for their generosity to help us bring hope to kids throughout the world.”

If you’re feeling generous because of the holidays, there’s still time to donate to the ItsJudysLife “Dancember” drive. Head on over to convoyofhope.com/dancember before December 31 to donate.

Share
Published by
Bree Brouwer

Recent Posts

Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

19 minutes ago

An encounter between hololive’s VTubers and Critical Role’s voice actors is rolling out

Here's a partnership I didn't have on my bingo card: Critical Role and hololive are teaming up. VTubers…

56 minutes ago

Cal’s Twitch studio for student-athletes shows that creator content is the new recruiting hack

Division I schools use new stadiums, locker room renovations, and booster perks to attract blue-chip…

1 hour ago

Druski will break new ground for creators by hosting ‘Saturday Night Live’

November 7 will be an historic night for Drew Desbordes. That's when Desbordes, whose 13.6 million Instagram…

3 hours ago

Talk to the algorithm: Facebook is the latest platform to add a recommendation-altering chatbot for users

Major social platforms just love their chatbots--because those chatbots mean users are now responsible for…

1 day ago

Can YouTube’s €8.4 billion economic contribution get it a better deal in Europe?

For the second year in a row, YouTube has brought its Economic Impact Report across the pond. The eminent…

1 day ago