‘Star Wars,’ Coffee, And YouTube Stars Converge In Branded Campaign

The return of Star Wars to American cinemas is just three months away, and Coffee-Mate is spreading the hype. The coffee company has a new line of Star Wars-themed bottles, and in order to spread the word about them, it has sponsored videos from YouTube stars Matthew Santoro, iJustine, and Toby Turner.

For its YouTube campaign, Coffee-Mate teamed up with the Reach Agency, which specializes in branded projects on social media platforms. The three participating creators in Coffee Mate’s push have more than 13 million subscribers between them and together achieve millions of views each day, guaranteeing a wide impact.

Each of the three creators put their own spin on Coffee-Mate’s brand. Santoro uses the partnership as an excuse to share five facts about coffee, iJustine dons a blindfold for a taste test, and Turner does his best impressions of the Star Wars characters featured on the containers. Santoro’s and iJustine’s videos can be found on their respective YouTube channels; Turner’s, on the other hand, is available on Facebook.

“We’re excited that our new Coffee-Mate Star Wars creamers will reach the communities of some of our favorite social tastemakers, iJustine, Matt Santoro and Toby Turner,” said Kevin Holmes, marketing manager at Coffee-Mate. “The partnerships made sense since these YouTubers and Coffee-mate are all about pouring some epic into each day.”

Coffee-Mate is planning additional promotion of its Star Wars collection through an upcoming partnership with Zoo, Google’s in-house creative marketing team. The fruits of that partnership will go live in October.