Last December, the Hearst Corporation paid $81.25 million in order to acquire a 25% stake in AwesomenessTV, the multi-channel network that appeals to tweens and teens on YouTube. The investment led to a partnership between the two companies, and now, that partnership has resulted in a pair of new web series. Hearst Digital Studios is behind Prank U and The Honest Show, both of which are distributed by AwesomenessTV.
In Prank U, top online video stars teach viewers how to pull silly pranks on their friends. In the first episode, guest star David Dobrik (who has more than one million subscribers on Vine) pulls the ol’ Oreo creme/toothpaste switcheroo on some unsuspecting victims.
The other new series, The Honest Show, is entirely scripted. Its episodes turn common scenarios on their heads by approaching them with complete honesty. In the premiere, a teacher (played by another Vine star, Arielle Vandenberg) accompanies presentations from her students with a constant barrage of truth bombs.
The two new web series are the first of several Hearst will produce for AwesomenessTV, but this is not the first time the two brands have worked together on YouTube. One of Hearst’s most popular publications, Seventeen, has its own channel and multi-channel network, both of which are managed by AwesomenessTV.
New episodes of Prank U and The Honest Show will roll out on AwesomenessTV’s YouTube channel, which has more than 2.8 million YouTube subscribers and nearly 800 million total views.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched…
There's a new creator-led line of monthly build kits arriving at a major home goods…
Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve's Playhouse…
The global podcast industry raked in $9.2 billion last year, surging 27% from 2024. That's…
On the heels of a study that examined political polarization on social media feeds, a…