YouTube Star Colleen Ballinger Launches Makeup Series Alongside Collective Digital Studio

On YouTube, Colleen Ballinger is best known for portraying Miranda Sings, a satirical YouTuber who has become a star in her own right. For her latest series, however, Ballinger is looking to outdo her most famous character–at least temporarily–to provide a suite of makeup tips. She has teamed up with The Collective Digital Studio (CDS) for How To Makeup, in which both she and Miranda (who have more than 6.7 million YouTube subscribers between them) provide cosmetic tips for viewers.

In How To Makeup, Ballinger begins in the spotlight, but Miranda herself is a major character in the series as well. The first episode begins as the two women gather their respective posses in a gym, where they stand as bitter rivals. We then flash back to a scene in a cupcake shop, where Ballinger provides some makeup tips to a trio of guests: Her mom, Glozell, and Kota Wade.

While this episode focuses on Ballinger, Miranda will soon have her say as well. She will offer her own makeup tips in episodes that will alternate with Ballinger’s. A representative for CDS teased a tug-of-war battle between the two personas: “Think anything you can do, I can do better.”

How To Makeup is particularly significant for Ballinger. As she mentions multiple times during the series’ first episode, she considered attending beauty school before she ever started smearing lipstick on her face as Miranda.

In total, How To Makeup will run for six episodes. New installments will arrive each Friday on I love makeup., the beauty channel CDS launched in 2013 alongside cosmetics guru Bobbi Brown.