With ‘Viewfinder,’ Yahoo Looks To Make News Hip

With its latest original series, Yahoo is looking to freshen up the news. On June 22nd, it will relaunch Viewfinder, which purports to “[reimagine] the art of short-form storytelling.”

Viewfinder is one of 18 series Yahoo discussed when it presented to advertisers at the 2015 Newfronts. Across monthly episodes, the docu-series will span a number of different topics, many of which will discuss social justice issues. The first episode, for example, will be titled “Uniquely Nasty: The U.S. Government’s War on Gays,” and it will discuss the history of LGBT discrimination in the United States. Some future installments will cover similar ground by addressing transgender life and women’s rights.

A Yahoo press release calls Viewfinder

a re-imagination of its previous documentary coverage, which can be found under the same title. Perhaps the site’s most significant video journalism piece was its 2012 profile of a Bay Area highway patrolman who prevents people from throwing themselves off the Golden Gate Bridge.

Subscribe for daily Tubefilter Top Stories

Subscribe

With its social justice slant and its professional presentation, Viewfinder feels a lot like Yahoo’s answer to Vice’s brand of edgy journalism. Further that comparison is Yahoo’s decision to work with student filmmakers, who will lend youthful voices to Viewfinder.

More information about Viewfinder is available in a Tumblr post from Anna Robertson, the VP/Head of Yahoo Video.

Share
Published by
Sam Gutelle

Recent Posts

Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture…

2 hours ago

Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.

Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies…

3 hours ago

Instagram wants you to turn on your TV and throw a Reels watch party

For Meta, the Instagram for TV app is the key to unlocking more viewership in the living…

7 hours ago

As Bluesky adds more videos, YouTube adds more Bluesky-style custom feeds

YouTube is factoring user preferences into its video recommendations. Earlier this year, the video hub launched…

1 day ago

As OnlyFans celebrates its tenth birthday, it counts more than 5,000 seven-figure earners

These days, massive OnlyFans creators don't make the news as frequently as they did during peak COVID,…

1 day ago

Meta is paying over $17 billion to settle social media lawsuits. What changes can users expect?

Meta has agreed to pay billions of dollars to resolve its legal dispute with U.S.…

1 day ago