With more than 7.4 million subscribers and close to 1.6 billion views, the FailArmy channel is YouTube’s most popular collection of user-generated fails and practical jokes. As fans continue to flock to this ever-expanding compendium of funny moments, Jukin Media, which owns FailArmy, is expanding the brand’s presence onto a second channel. At a new home called FailArmy U (or FU for short), original programs like Top Fails Breakdown analyze every corner of the FailArmy library.
As Jukin Media explains, FU had a soft launch in April 2015, and it has since served as the home for Top Fails Breakdown, in which three hosts combine FailArmy’s “Fails of the Week” videos, user comments, and fast-paced delivery to create a 6-8 minute clip show. Here’s the most recent episode, titled “A Case of the Mondays.”
In a release, Jukin explained that early response to Top Fails Breakdown has been “overwhelmingly positive.” “FailArmy has an incredibly passionate and engaged fanbase,” said Jonathan Skogmo, Founder and CEO of Jukin Media, in the release. “Top Fails Breakdown works so well because it leverages the fans’ passion and creativity in the creation of the format.”
Jukin plans to produce more personality-driven shows to join Top Fails Breakdown on FU. At the same time, FailArmy will continue to prank and pratfall its way across the media landscape. The brand’s TV program, World’s Funniest Fails, will soon return for a second season.
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