On the same day it named Eric Huggers as its new CEO, Vevo took the stage at the Newfronts to present its upcoming programming. Huggers only made a brief cameo appearance, but his fellow execs touted a significant number of additions to the Vevo network, including a new branded entertainment studio, a slate of new and returning original series, and a year-end bash that will celebrate The Year In Vevo.
Vevo’s core business has always been the music videos it distributes, but in recent years, it has surrounded those videos with a number of original series. This year, Vevo is adding a few new offerings to its library, such as a fast-paced interview series called :60.
The network’s most intriguing project though, is The Year In Vevo. Each December, Vevo calculates the music videos that have received the most attention in the previous year. This time around, the network will accompany that list with an event that will include interactive replicas of 2015’s most popular music videos as well as live performances.
Subscribe for daily Tubefilter Top Stories
Vevo also announced some advancements on its business side. Through Vevo BE, a branded entertainment unit, it will work with advertisers to “build on the heritage of successful programs including Honda Stage, Vevo LIFT powered by McDonalds, and Amex Unstaged.” In addition, Vevo announced its plan to work with Nielsen in a partnership centered around the measurement company’s upcoming Digital Content Ratings.
All of these projects will make 2015 a busy year for Vevo, and Huggers is ready to lead the company as it builds its business. “I couldn’t think of a better way to kick of my career at Vevo,” he said at Newfronts. “I for one have been completely blown away by everything I’ve seen tonight.”
