YouTube Network StyleHaul Ramps Up Consumer Products Division With New Hire

RTL Group recently acquired a majority stake in the the fashion and beauty-focused YouTube multi-channel network StyleHaul. The deal values the MCN with over 5,000 channels, an aggregate 203 million subscribers, and over 900 million monthly views at roughly $150 million. But that number could go up to as much as $200 million if StyleHaul achieves certain performance thresholds in the near future.

StyleHaul CEO Stephanie Horbaczewski and the other powers that be at the company obviously want to hit whatever revenue numbers are outlined in those performance thresholds to enhance the value of the MCN’s recent sale. So, they’ve brought on board Noel Mika Bahamon to help them out.

Bahamon is StyleHaul’s shiny new Senior VP of Strategic Partnerships and will head up the company’s e-commerce strategy, according to Variety. The new executive will also work with the network’s top talent (like iJustine

and Zoe Sugg) to develop a range of consumer products (which is a role that’s becoming quite the rage these days for fast-growing MCNs).

Bahamon comes to her new position most recently by way of the Walt Disney Company (which also seems to be a trend among new executives in the online video space). At Disney, Bahamon held the very cool role of Imagineer and worked with teams around the world to produce products for the company’s theme parks.

StyleHaul’s latest hire joins other recent high-level additions to the MCN, including Chief Content Officer, Mia Goldwyn by way of Paramount and Senior Vice President of StyleHaul Studios, Rob DeChiaro by way of AOL.