The “About” section of Mondo Media‘s main YouTube channel claims the animation network is “not for children,” but as Mondo’s latest deal shows, that statement isn’t entirely true. Mondo has partnered with toy company Spin Master for SpindoTV, an upcoming YouTube channel that will be aimed at children ages 6-11.
The content on SpindoTV will combine the properties of its two founding companies. Spin Master’s toys (which include Bakugan and Tech Deck) will appear on the channel, as will content from Mondo’s multi-channel network of more than 50 animation channels.
Together, Mondo and Spin Master hope to create videos that target an audience they feel is under-served. A press release announcing the partnership notes that, in spite of all the young viewers who access YouTube every day, “content for younger children is rare and hard to find.”
“Spin Master has a full 360 degree view of the 6-11 consumer,” said Mondo Media CEO John Evershed, “YouTube’s massive kid’s audience, super-fun shows and toys. Sounds like a winning formula to me.”
SpindoTV is tentatively slated for a Q1 2015 launch. Until then, Mondo is seeking pitches from producers who are interesting in creating content for the channel. If that sounds like it’s up your alley, you can find more information on Mondo’s website.
A Connecticut-based Twitch streamer has filed a class-action lawsuit against the platform over its recent…
As the tug-of-war between YouTube and Netflix intensifies, the former company is expanding a product that makes it look…
Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…
Dhar Mann Studios has struck a content deal with another major entertainment entity. This time,…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In summer 2021, a Wall Street Journal investigation found that TikTok’s recommendation algorithm could suss…