The “About” section of Mondo Media‘s main YouTube channel claims the animation network is “not for children,” but as Mondo’s latest deal shows, that statement isn’t entirely true. Mondo has partnered with toy company Spin Master for SpindoTV, an upcoming YouTube channel that will be aimed at children ages 6-11.
The content on SpindoTV will combine the properties of its two founding companies. Spin Master’s toys (which include Bakugan and Tech Deck) will appear on the channel, as will content from Mondo’s multi-channel network of more than 50 animation channels.
Together, Mondo and Spin Master hope to create videos that target an audience they feel is under-served. A press release announcing the partnership notes that, in spite of all the young viewers who access YouTube every day, “content for younger children is rare and hard to find.”
“Spin Master has a full 360 degree view of the 6-11 consumer,” said Mondo Media CEO John Evershed, “YouTube’s massive kid’s audience, super-fun shows and toys. Sounds like a winning formula to me.”
SpindoTV is tentatively slated for a Q1 2015 launch. Until then, Mondo is seeking pitches from producers who are interesting in creating content for the channel. If that sounds like it’s up your alley, you can find more information on Mondo’s website.