Must-Watch Music Videos: Erik Hassle, Tinashe Lose Their Innocence In LA

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

Swedish transplant Erik Hassle has just released the latest visuals for his gorgeous R&B duet with the exceedingly beautiful Tinashe.

‘Innocence Lost‘ is the next step in the ever-maturing musical stylings of Hassle, who has released two albums and has had a record deal since he was 17. Now at the ripened age of 25, and with the sunny climate of LA at his back, Hassle flourishes with added intensity and control on his latest EP, Somebody Else’s Party.

The video is a revolving slideshow of Los Angeles shadowed and silhouetted by the soulful vocalists. The singers’ images are then superimposed on top of each other and on top of the city, a visual effect that mirrors sonically the overlaid harmonies of the artists.

‘Innocence Lost’ is definitely a standout on the EP with fuzzy layered synths, somber horns, and is a perfect pairing with this duet performance. Dense with fevered emotion and intermingled vocals that highlight each singer, the tune evokes a rich tapestry of melody. It’s also worth mentioning that his latest foray is part of a growing cadre of Swedish talent flooding the R&B/alt scene including Elliphant and Icona Pop to name a few.

Don’t forget to subscribe for more from Erik Hassle, and click here to stream the new EP. Also make sure to get familiar with the multitalented Tinashe. You will definitely be hearing more from this LA by-way-of Chi-town songstress in the near future who was able to nab Schoolboy Q for the assist on her latest single ‘2 On.’

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.