Legendary Hires Break Media’s Greg Siegel For Its Digital Wing

Legendary Entertainment is expanding its web presence by hiring a new digital executive. The production company has hired Greg Siegel, formerly of Break Media, as its senior VP of digital production and development.

At Legendary, Siegel will work with a digital wing committed to producing content across a number of platforms, including Nerdist, which Legendary purchased in 2012

. Legendary also runs online hubs for its film studio’s major films; recently, the second trailer for the upcoming Godzilla reboot became a viral smash hit, scoring more than 16 million views in five days.

Subscribe to get the latest creator news

Subscribe

At Break, Siegel served as the SVP of Digital, where, among other duties, he helped produce the company’s slate of original programs. He arrives at Legendary five months after Break merged with Alloy Digital to form Defy Media.

In addition to Godzilla, Legendary’s other upcoming film projects include Christopher Nolan’s Interstellar, Angelina Jolie’s Unbroken, and Guillermo del Toro’s Crimson Peak.

Share
Published by
Sam Gutelle

Recent Posts

Zigazoo and Wheelhouse are building a “launchpad for ambitious young talent”

Through Zigazoo, kids and teens can explore a social media environment that's safe and age-appropriate.…

58 minutes ago

‘Subway Takes’ earns Emmy nomination as YouTube’s push (sorta) pays off

The show that uses MetroCards as microphones has earned a nomination at the 2026 Emmy Awards. Subway…

2 hours ago

Can creators like iShowSpeed help YouTube win World Cup broadcast rights?

The bidding war for World Cup broadcast rights is in full swing, and YouTube is in the…

4 hours ago

Top 5 Branded Videos of the Week: A clean sweep from FIFA

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

20 hours ago

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

1 day ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

1 day ago